This is the story behind factory farming, its impact on the environment, health and communities revealing the wider and horrific picture behind day to day dietary choices in this well researched and eye-opening book. Multi-platinum musician Moby, one of the world’s most famous vegans, brings together ten leading foodies, doctors, policy makers, business leaders, and activists to create a smart, concise guide for Americans who are questioning the meat in their diets. Well worth reading if you are concerned with the darker truths of today’s consumerist culture, or wish to consider the merits of a meat free diet.